Style of IKIJI Part11

Three whites of Edo

It is written in the masterpieces of Junichiro Tanizaki, “In Praise of Shadows” if it is “Dark” and “Shadows” to represent Japanese aesthetics. In the West there is lighting everywhere and they are thinking about turning off the shadows, but Japanese people dare to make shadows using dim streetlight. Why do Japanese people like dim light? It seems that this question of Tanizaki has given birth to the “In Praise of Shadows” that influenced the world.

It seems that there is no expression that displays color in ancient Japan,

and there were only just a slight expressions of light, “light”, “dark”, “bright”, “vague” It seems that there was only a vague of darkness, and then red blue white was born as an expression of color, such as red of the sun, blue of the blue sky, and white of the light. After all white seems to be from light. The reason Japanese people are concerned about white is because they wanted light in their lives.

I think life in the Edo period was not only bright, but among them, Edo townspeople wanted bright white in their daily lives: “white rice”, “tofu” (bean curd), and “radish”. This was called “Three Whites of Edo” It is white rice without anything, but “silver rice” expression is a dumb word worn out by white rice during the War. And every day white tofu, dripping fresh soy sauce without sprinkling leek or dried bonito, and white radish is grated daikon (daikon oroshi)

daikon radish is good antidote for food poisoning and at the same time, we call “ham actor” as “daikon- yakusya” in similitude, but it is perished to attach daikon grated to anything It seems that it was the meaning of antidote effect of the food poisoning.

Oh yes, speaking of three whites of IKIJI , it’s a basic white T-shirt made of high-quality cotton proud of, a fine cotton and a nice-looking SUVIN white polo shirt and basic white T-shirts. These three items are the major shirts in the basics of the yearly product that can be matched to anything, and they are the gems that emit the light of IKIJI’s pride. These three items are the family’s must-have items in modern life. We have prepared IKIJI’s three whites that keep shining brightly at our shop, so I would like you to pick them up at the time of your visit.